Dan and Jeffrey reveal the psychological complexities behind why some people feel like frauds despite their achievements, and how self-doubt can be a significant hurdle for entrepreneurs. If you’ve ever had the nagging suspicion you were fooling everybody into thinking you’re more competent than you are, this episode is for you.In This Episode: Jeffrey and Dan define imposter syndrome and discuss how common it is among entrepreneurs and other successful individuals.Most entrepreneurs will struggle to recognize their own journey of self-creation.Jeffrey and Dan explore the role of ambition and self-measurement in perpetuating imposter syndrome, distinguishing between internal growth driven by ambition and external validation sought through imitation.They also share the importance of cultivating self-confidence over self-esteem, emphasizing the need to embrace your past achievements as stepping stones toward a healthier mindset.Drawing from personal anecdotes and philosophical insights, they offer a refreshing perspective on navigating imposter syndrome and overcoming societal pressures fueled by social media. Resources: More about Jeffrey Madoff Dan Sullivan and Strategic Coach®

What makes a movie great? And why are some movies timeless, while others are forgotten? Jeffrey and Dan delve into the essence of what makes a great movie story, discussing the magical and timeless qualities that allow characters and narratives to resonate across generations.In This Episode:They discuss the timeless allure of classic stories and the underlying magic that makes them perennial favorites.They explore the intricate process of creating compelling characters and weaving them into captivating narratives.Insightful discussions on the balance of courage and commitment necessary in good storytelling and its impact on audience reception.They navigate the tension between creativity and profit, uncovering the unpredictable nature of crafting timeless tales and the courage it demands.The conversation touches on the storytelling legacy of movies like Casablanca, highlighting the unexpected success of some films and the distinction between stories that resonate and those that are soon forgotten.Jeffrey and Dan also explore the significant impact that casting has on a story and the challenge of breaking out of being typecast, referencing actors like Sean Connery and Johnny Weissmuller.The dialogue expands to discuss the influence of Canada in the film industry, highlighting the significance of certain cities like Toronto and Montreal and the dollar-driven nature of film production.Jeffrey and Dan share insights into the mysterious nature of creativity, discussing the impact of commitment and courage in pursuing new projects and facing public reception.Resources: Personality: The Lloyd Price MusicalLearn more about Jeffrey MadoffDan Sullivan and Strategic Coach®

While a great many things are different than they were, there are certain principles and ideals that people are always striving for. Dan Sullivan and Jeffrey Madoff explain what’s changed since they were kids, and share some new tricks and strategies they use to achieve their goals. In This Episode: Decades of live experience create an ease of performance and an ability to create on the spot. Having fewer choices meant you ended up paying attention to something instead of flicking through the channels. When you’re in front of a live audience and it’s not going well, you’ve got to be agile enough to both take the hits and be able to come back on top and recover. Your strongest permanent impressions are made when you’re young. It’s hard for a fan to get really attached to a team when any player can suddenly be gone. Being an entrepreneur is a life sentence. An entrepreneur’s career can last as long as they want it to. A lot of companies end up losing the pride of the family mission. Quality is the smartest business plan. Resources: Learn more about Dan Sullivan and Strategic CoachJeffrey Madoff’s production company Madoff ProductionsCreative Careers by Jeffrey MadoffThinking About Your Thinking by Dan Sullivan

While customers and clients don’t need to know what goes on behind the scenes of an organization, they will know if there’s a lack of consistency between a company’s “front stage” and “backstage.” Dan Sullivan and Jeffrey Madoff delve into the reasons why there can’t be a gap between how a business operates internally and how it operates externally, and how an entrepreneur can foster a high level of dedication from their clients and team members through their behavior. In This Episode: A sign of a company’s consistency is how long team members stay. If you’re being yourself in the way you grow your business, it suggests your front stage and backstage are consistent with each other. Your Unique Ability is something you cannot not do. Strategic Coach team members are expected to increasingly only do what they love doing. A backstage isn’t just an event; it’s the day-to-day behaviors in a business. Consistency in behavior from a company doesn’t mean that everybody working there is the same. You shouldn’t treat your best client any differently than you treat your newest employee. There are entrepreneurs who are very famous but who have no growth potential. You can be fantastically bright, talented, and successful in one area of activity, and a complete idiot when you’re delving into another area. If you have consistency between your front stage and your backstage, you don’t have to worry about people seeing your backstage. A personal brand is your reputation. Resources:Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage Unique Ability® Personality: The Lloyd Price Musical Dan Sullivan and Strategic Coach® Jeffrey Madoff’s production company is Madoff Productions Creative Careers by Jeffrey Madoff

Jeffrey and Dan discuss the importance of following your passion. How do you identify it and then what do you do? They share their experiences and the challenges involved in pursuing passions, particularly in creative entrepreneurial careers. In This Episode: The safe careers of the past—the ones people might choose over their passion—aren’t so safe anymore.The role of The 4 C’s Formula®: Commitment, Courage, Capability, and Confidence.What is “Impostor Syndrome”?Who are the real impostors today?What happens when you don’t follow your passion or listen too much to others’ opinions?Being yourself is a fast-forward button to the result you’re searching for Resources: Nyad (movie)The 4 C’s Formula by Dan SullivanDan Sullivan and Strategic CoachJeffrey Madoff’s production company is Madoff ProductionsCreative Careers by Jeffrey Madoff 

Jeffrey and Dan dive into the power of saying no and the valuable lessons this word holds for entrepreneurs. They discuss how saying no can open doors to bigger and better opportunities. With insightful anecdotes and practical advice, this episode is a must-listen for anyone looking to harness the power of saying no in their entrepreneurial journey. In This Episode: “No is a complete sentence” and a powerful tool for entrepreneurs.How do you decide whether to say yes or no? Consider your time, energy, and priorities.What about the fear of missing out? You can’t miss out if you make a priority of yourself, your thinking, and your experiences.Show gratitude when declining an opportunity.Saying no can be challenging, especially when you’re starting out and hungry, but it gets easier with practice.Knowing your core values makes decision-making a lot easier and ensures that the opportunities you take will be true to who you are and what you’re about.Giving or receiving a “no” doesn’t have to be a personal rejection.A solid yes or no is always better than a limbo of maybes.Jimi Hendrix: “Don’t be reckless with other people’s hearts. Don’t put up with people who are reckless with yours.” Resources: Dan Sullivan and Strategic CoachJeffrey Madoff’s production company Madoff ProductionsCreative Careers by Jeffrey MadoffThinking About Your Thinking by Dan Sullivan

Jeffrey and Dan discuss the importance of community in overcoming the isolation of being an entrepreneur, and the pitfalls of being obsessed with productivity. Discover how these two highly successful entrepreneurs focus only on their interests and strengths, and learn how to achieve your greatest successes well after your 70th birthday. In This Episode: Jeffrey and Dan discuss finding new excitement in their work through their seventies and beyond.Turning 70, along with the COVID lockdowns, made Jeffrey realize that time is limited, and it’s essential to focus on what matters most.Dan describes a company meeting in which he asked his team to consider what they would do if he and Babs were suddenly gone. What was their answer?They discuss the dangers of comparing oneself to others, fear’s influence on childhood behavior, and the foolishness of working on your weaknesses.They explore the cultural aspects of growing up in the 1940s and 1950s and the influence of media.Dan explains the “Your Best Decade Ever” exercise he’s using with clients, emphasizing the importance of health and fitness in sustaining creativity and productivity.They discuss the balance between isolation and community, and the need for learning and understanding rather than blindly emulating successful entrepreneurs. Resources: Unique Ability®Dan Sullivan and Strategic CoachJeff Madoff’s production company Madoff ProductionsJeff Madoff’s book Creative Careers

How entrepreneurial can you be if you’re creating art? The answer is, entirely entrepreneurial. Dan Sullivan and Jeffrey Madoff discuss the challenges and opportunities encountered in putting together a new stage musical.  In This Episode: Failure is giving up something that’s important to you. Perseverance is probably the biggest part of being an entrepreneur. The way to get the best out of people is to work with them, listen to them, and show them respect. The number one bet that people make in their lives is on other people. Whenever you’re dealing with money, people figure out all the loopholes and tricks to try to game the system. You have to go through the stages of commitment and courage before you gain capability and confidence. The situations that require the most courage are when you have no control over the outcome. As you get older, you can become more suited to risk because you’ve been through more. The difference between confidence and courage is that confidence feels good.  Resources: The 4 C’s Formula by Dan Sullivan The Capability Amplifier Podcast with Dan Sullivan and Mike Koenigs Article about The Front Stage/Back Stage® Model Unique Ability®

The pressures and unpredictability of live theater come to life in this episode. Jeffrey and Dan delve into the tightrope walk of mounting a Broadway-bound production, from last-minute illnesses to navigating reviews. In theater, as in any business, life throws curveballs, so learn how to be ready to take action when the spotlight’s on you. In This Episode: Jeffrey and Dan discuss the play Personality. Dan notes that it’s unusual in that it’s thoughtful and transformational, which audiences aren’t used to.The hosts share the influence of reviews on the success of a play, and how critics often follow the narrative created by a prominent publication.Marketers like to emphasize tricks like QR codes, but actual patrons are indifferent to them or even annoyed by them.Live theater is a “tightrope,” which makes it exciting but also full of random risks, like lead actors losing their voices to high levels of pollen.Dan and Jeffrey discuss the value of improvisation and relating to “tonight’s audience,” citing Tony Bennett and even General Rommel as examples.Dan shares his experience of using a brain-reprogramming program and trying to eliminate medication in order to get better sleep.Dan: “As you get closer to success, you’re also vividly more aware of what failure looks like.” Resources:Personality: The Lloyd Price MusicalMore about Jeffrey Madoff Dan Sullivan and Strategic Coach®

Jeffrey Madoff and Dan Sullivan share how they’ve turned ideas into tangible success. Discover how your greatest asset might not be a product or service, but the intellectual property you haven’t realized that you own. Explore how your innovative solutions can be transformed into valuable patents, creating a future of unlimited potential. Dan and Jeffrey redefine the way you look at pricing, and show you that it’s all about making a genuine connection and understanding your customers’ unique aspirations. In This Episode: 1. Context and connection: Both Jeffrey and Dan emphasize the importance of context when communicating with potential partners or clients. Just as Jeffrey navigates potential candidates, Dan encourages entrepreneurs to focus on understanding the person they’re communicating with and their future goals. 2. Value of intellectual property: They further delve into how intellectual property has become a crucial asset, more valuable now than ever before. Dan also mentions his initiative called “The IP Value Builder Series,” which provides participants with information on transforming solutions into patents, creating an asset that could yield high returns. 3. Importance of pricing: Jeffrey and Dan close on the importance of pricing, emphasizing how it’s not just about market value, but about personal perception of value and how the product or service fits into the buyers’ lives. Resources:•         Learn more about Jeffrey Madoff •         Learn more about Dan Sullivan and Strategic Coach•         For more about buying and selling, see Dan’s book Always Be The Buyer

Jeffrey Madoff and Dan Sullivan explore the concept of complexity within simplicity in various forms of entertainment. Drawing parallels to other fields like watch-making, architecture, and design, they emphasize the importance of presenting intricate work in a way that appears effortless and beautiful. This notion of packing complexity into simplicity holds significant implications for entrepreneurs seeking to create innovative and compelling experiences. In This Episode:Dan talks about a 1984 performance of Sergio Mendes’s “Never Gonna Let You Go” he recently saw online. Rick Beato, of the session musicians who worked on the song, was amazed by the incredible complexity of what seemed like a simple pop tune.Jeffrey explains the “complications” in watch-making, and how they’re prized in more expensive watches.Dan highlights the significance of Shakespeare, whose complex characters continue to provide insight into human nature hundreds of years after the author’s death.Because of his Ohio farmland roots, Dan Sullivan feels a connection with blue-collar workers like mechanics, drivers, and dock workers. Jeffrey also highlights the shift in societal re-evaluation of the value of front-line workers during the peak of the COVID-19 pandemic.The pair discuss the life and work ethos of Lloyd Price, the subject of Jeffrey’s musical currently running in Chicago. They highlight his never-changing perspective towards his roots and his grounded personality throughout his successful career.Frenetic modern social platforms like TikTok and “fast fashion” demonstrate the short lifespan of work that’s simple without context.Something that seems simple can contain a great deal of complexity, and understanding this requires an appreciation for context. Resources:Learn more about Jeffrey MadoffDan Sullivan and Strategic Coach“Never Gonna Let You Go” live in Tokyo, with Sergio Mendes, Joe Pizzulo and Kate YanaiPersonality: The Lloyd Price Musical 

Jeffrey Madoff and Dan Sullivan provide a captivating behind-the-scenes look into the world of theater production, as Jeffrey’s play Personality: The Lloyd Price Musical enters previews at Chicago’s Studebaker Theater. From the initial table read to the tension-filled tech rehearsals, the duo offer insights into the intricate and collaborative creative process leading up to a pre-Broadway premiere. In This Episode:Jeffrey and Dan discuss the premier of Personality: The Lloyd Price Musical, which opens in Chicago this week.Jeffrey talks about the rehearsal process and how the creative team approached the play, creatively and technically.Dan and Jeffrey examine the differences between theater in the past and today. Dan points out that theater in the past required a lot of creativity and skill, while today’s theater is more technologically advanced.The Tony Award-winning set designer for Personality used LED screens to show a range of different settings, yet manages to keep the experience from feeling like watching a movie.Professional actors must quickly adapt to changes in their roles, whether it be music, lighting, or dance changes.The person in charge of the wigs is given as a perfect example of someone who’ll never be replaced by technology.The success of the play depends on how well it’s received by audiences over its 12-week run.Dan: “A lot of clichés shatter when they encounter reality.” Resources: Personality, The Lloyd Price Musical — running June 2 through September 3 at Chicago’s Studebaker Theater in the Fine Arts Building, 410 S Michigan Avenue, Chicago, IL

Jeffrey and Dan discuss the importance of philosophy and psychology in entrepreneurship. They explore how The Strategic Coach® Program helps clients think differently, and the value of building relationships based on trust. Dan shares his unique D.O.S.® formula for understanding clients’ future dreams and plans. All of this gets discussed, as usual, in the context of world events, personal insights, and anything and everything else. In This Episode: Jeffrey and Dan explore philosophy, psychology, and communication in entrepreneurship, emphasizing relationship-building and the “three-year question” technique.Dan’s coaching approach involves asking entrepreneurs powerful questions that prompt them to reflect on their past experiences, fostering confidence in their future and making them historians of their own careers.The hosts discuss confidence, courage, and risk-taking in entrepreneurship, with examples of pricing strategies, personal commitments, and the impact of actions on one’s legacy.Childhood interests and experiences can shape whole careers: Dan’s mother instilled in him a love of reading and exploration, leading him to uncover people’s stories professionally.Jeffrey and Dan reflect on living through social, technological, and political revolutions, discussing the collapse of the Soviet Union and the dangers of losing one’s sense of meaning. Resources: Personality: The Lloyd Price MusicalJeffrey MadoffDan Sullivan and Strategic Coach

Jump into the next conversation with Dan and Jeffrey as they explore the impact of technologies like ChatGPT on productivity, creativity, and critical thinking, while emphasizing the importance of context and the human touch. From the fashion world’s hype about sustainability to the success of the Four Seasons hotel chain, this episode delves into the significance of boundaries, institutional wisdom, and the role of technology in shaping entrepreneurial businesses and our everyday lives. In This Episode: Dan and Jeffrey discuss ChatGPT, a popular tool among entrepreneurs for idea-packaging and tackling repetitive tasks.They express skepticism about ChatGPT’s practical uses beyond routine tasks, with concerns about declining writing and literacy skills.Process and context matter. Shortcuts may hinder critical thinking.An obsession with speed and efficiency may lead to a loss of quality in education and creative work, with technology and “hacks” potentially stifling original thought.It’s “insidious,” says Jeffrey, how our behavior is being corralled by Big Tech algorithms that encourage us to consume without thinking.Can fashion be sustainable? What about finding a personal style you can stick with?The Four Seasons hotel chain exemplifies timeless sustainability with its consistent quality and customer service.Establishing your own standards versus the limitations of commoditized thinking.Technology boosts productivity but may also increase workload and compromise quality, as seen in the legal and architectural industries.The significance of the microchip and its impact on productivity, with reference to the New York Times article that gave birth to “Moore’s Law.”Boundaries and limitations are crucial for quality, with technological advancements supporting that quality, not just speed.Institutional wisdom is the key to Real Intelligence, as opposed to Artificial Intelligence. Resources: Learn more about Jeffrey Madoff Learn more about Dan Sullivan and Strategic CoachGordon Moore’s original New York Times article (PDF)

Dan Sullivan and Jeffrey Madoff explore the importance of collaboration in both entertainment and business, using examples from stellar performers. Discover the dedication and skills required and how these can enhance collaboration and improvisation in the business world. In This Episode: Explore captivating 1930s and 1940s black and white film performances, featuring Eleanor Powell and Fred Astaire, and the importance of collaboration in entertainment and business.Discover the dedication and training required to master tap dancing, as demonstrated by Powell and Astaire’s magical performance.Learn about the simplicity and effectiveness of old-style, one-take film-making and its relevance to modern-day collaboration in film and business.Delve into the significance of teamwork in achieving success, with examples from artists Bernini and Chihuly, and the role of skill development in collaboration.Understand the power of shared vision and talent pooling, using examples from the art world and the lesser-known but talented Nicholas Brothers duo.Discuss the physicality and precision of the Nicholas Brothers’ performance in “Stormy Weather,” and how performing arts skills can benefit entrepreneurs.Gain insights into the value of applying skills learned outside traditional business settings through a conversation on the parallels between performing arts and the business world.Explore the importance of teamwork, listening, and mastering every aspect of a production in both musicals and business.Recognize the significance of great listening, timing, and respect for the process in both music and business, while avoiding the temptation of prioritizing quick success over skill development.Reflect on the importance of continual growth in one’s career, and enjoy remastered performances of famous artists from the past on YouTube, as recommended by Dan and Jeffrey. Resources: Eleanor Powell and Fred Astaire dance to “Begin the Beguine”The Nicholas Brothers with Cab CallowayJudy Garland and Mel Tormé singing “Clang, Clang, Clang Went the Trolley”

In this episode, Jeffrey quizzes Dan about his unique journey from being a curious child engaging with adults to becoming the trusted coach to some of the world’s most successful entrepreneurs. They discuss the power of asking questions, the complexities of adulthood, and how your early experiences might just shape your whole career. Entrepreneurs and creatives alike will gain valuable insights from Dan’s business coaching expertise and Jeff’s experience in producing hits.

Dan and Jeffrey discuss the similarities between producing a hit musical and running a successful business. As Personality moves toward its opening at the Studebaker Theater in Chicago next summer, Jeffrey shares insights into talent management and the importance of collaboration for success. The two experts also draw parallels between the theater industry and entrepreneurship and offer valuable lessons for business leaders looking to create triple-threat teams and achieve success in their own ventures.

More and more major business decisions are being made by analyzing data. But, as Dan Sullivan points out, data has a major flaw: It’s only about the past. Listen in as Dan and Jeff look past the hype about Big Data and artificial intelligence to find out where entrepreneurs’ real successes come from.

Everyone wants to be an achiever, but not all achievers are chasing the same thing. Dan Sullivan and Jeffrey Madoff explain the difference between status-based goals and excitement-based goals, why excitement and fear go hand in hand, and how different motivations lead to different results.

Join the show as Jeffrey Madoff asks business coach Dan Sullivan about luck: Are you just born with it? Or is it something you can cultivate? From his decades of experience coaching successful entrepreneurs, Dan suspects that luck might be something you can attract with the right mindset.

Unlike salaried employees, entrepreneurs are only as successful as the results they produce in the time available, so it’s natural that the entrepreneurial community is obsessed with “productivity hacks.” Dan Sullivan and Jeffrey Madoff discuss whether it’s actually possible to become more productive—or if that’s even the right question to be asking!

Archetypes have been with us for as long as we’ve been communicating, and they hold immense power over public perception and imagination, regardless of whether they live up to the truth. Listen in as Dan Sullivan and Jeffrey Madoff explore the many ways archetypes show up in our lives—and why we’re so drawn to them.

A compelling offer creates a story in someone’s mind about a bigger future—a tale laced with emotions that probably weren’t even conscious until now. This approach will always beat out statistics, research, and any other kind of convincing argument.

Many entrepreneurs create their first business without being as prepared as they could be, and this leads to unnecessary complications and challenges. Dan Sullivan and Jeffrey Madoff share insights into how entrepreneurs can get to where they want to go as smoothly as possible, and how it’s easier to get the support they need than it used to be.

Join Dan Sullivan and Jeffrey Madoff as they explain the ways in which dependence on data can often be a limiting factor when making decisions. Entrepreneurs are better off trusting their gut when it comes to choosing which path to take.

Many entrepreneurs fail to continually rise because they’re still holding onto tasks they should’ve quit ages ago. Those who last the longest know that, over time, there are more things you need to drop than things you need to keep doing. Dan Sullivan and Jeffrey Madoff share what entrepreneurs can do in order for their passions and their businesses to not just survive, but thrive.

With online shopping being so quick and convenient, retail stores have taken a major hit. Extended lockdowns due to the Covid pandemic didn’t help either. Is there more that retail stores should be doing? Dan Sullivan and Jeffrey Madoff share what brick & mortar stores provide that online stores can’t.

Now that Jeffrey’s show, Personality: The Lloyd Price Musical, has completed its successful first run, he and Dan dive deep into the lessons it’s taught him—which apply to any business venture.

When we think of technology, we tend to think of computers. But humans have used all sorts of technologies through the years to organize and expand our activities—from the U.S. Constitution to the Sears catalog. Listen in as Dan and Jeffrey explore the technologies that amplify entrepreneurship and the monopolistic practices that stifle it.

Industries that grow big enough to dominate a sector of our lives eventually create platforms that capture people’s desires and capabilities—until something better comes along! Dan and Jeffrey take a look at examples of this trend, from electricity to radio, theater, cars, and now the internet.

The most successful entrepreneurs have sold themselves on a vision of the future, and they also let other people contribute to it. With examples from stage, screen, and sports, Jeffrey and Dan explain what makes people love working for you. (And it isn’t money.)

It’s often thought that the right time to take risks and experience big breakthroughs is when you’re young, but this isn’t true. Dan Sullivan and Jeffrey Madoff, two entrepreneurs in their eighth decades, explain the current successes they’re seeing and why it’s all happening right now.

Here’s another helping of anything and everything, as Jeffrey and Dan serve up the selling power of genuine listening, advice on how to talk to famous people, a formula for setting prices you can live with, and lessons from the world of servers and restaurants.

Jeffrey wrote and produced “Personality,” a new hit musical about rock and roll pioneer Lloyd Price. Now that the show’s opened, Dan asks Jeffrey about the process of creating it, and together they find lots of parallels between this and other forms of entrepreneurism.

There are plenty of mistakes that entrepreneurs make when they’re starting businesses. Lots of them can cause chaos in the future. Dan Sullivan and Jeffrey Madoff reveal what these mistakes are, how they’ve learned from experience, and how you can avoid making them yourself. Save a headache and join us for this valuable episode!

If you want to have the best people on your team, you have to know not only how to attract them, but how to work with them. In this second part of a two-part episode, Dan Sullivan and Jeffrey Madoff share tips and strategies they’ve learned for having the best business relationships with the people working toward their vision.

All entrepreneurs seek great relationships, both in their business and personal lives. In this episode, you’ll learn how Dan Sullivan and Jeff Madoff choose the best ones, and how you can use their strategies for exponential growth and team harmony. You might never work with the wrong person again!

There’s more to great management than you might think, as a variety of factors you’re responsible for can determine how your team members feel and how they approach your projects. Dan Sullivan and Jeff Madoff discuss, with many examples, how you can create an environment where everyone involved contributes in the most useful ways.

What do theater productions and running an entrepreneurial company have in common? Probably more than you think. Dan Sullivan and Jeff Madoff discuss the upcoming production of “Personality: The Lloyd Price Musical” and its debut on March 2, 2022.

Most people aren’t conscious of their own mindsets, but the attitudes an entrepreneur brings to a project affect everybody involved. Dan Sullivan and Jeffrey Madoff discuss, with examples, how to generate the best teamwork in any situation.

Most people go into the marketplace thinking about selling to others, but they don’t think about the situation from the point of view of the consumer. Dan Sullivan and Jeffrey Madoff share the benefits of entrepreneurs thinking as the buyers.

It can be difficult for entrepreneurs to determine how much they should charge for their offering in the marketplace, and many end up charging either too much or too little. Dan Sullivan and Jeff Madoff discuss the factors that affect pricing and how good entrepreneurs go about it very differently from bad entrepreneurs.

Despite the enormous research and investment that go into creating a brand, ventures tend to fail more often than they succeed. Dan Sullivan and Jeffrey Madoff continue their discussion about what makes for a great brand, and share the ways in which they fail by not being careful. They reveal how brands can gain a permanent monopoly and explain how the best ones do it. With social media, trust can be earned almost immediately and be beneficial, but one slip can be very damaging to your brand. In this episode, learn why you can’t think about your reputation in the same way as your brand, as reputation is ultimately the product of other people’s opinions of you.

A brand means more than whatever product or service is being sold under it. Dan Sullivan and Jeffrey Madoff define what a brand is, provide examples of effective branding, and talk about how the art of branding has changed in recent years. One definition is that when a word is said, your mind creates an automatic image of a person or thing that represents what’s being talked about. The objective is to ensure there’s no room in people’s minds for anything but that one thing in its category. The key is an emotional connection. Does your brand have one?

There are ways of acting and communicating that will always lead to the best results for a project. Dan Sullivan and Jeffrey Madoff share tips on how entrepreneurs can operate in the present in order to achieve the futures they want. Highly talented people tend to love pushing their boundaries, and when you’re out to create something that’s never existed before, you have no choice but to control your own future.

While it might be true that at a certain point, we simply are who we are, there are things that entrepreneurs can do to make sure they continue creating value, not only for their clients but for themselves. In this episode, Dan Sullivan and Jeffrey Madoff discuss some of the qualities that people who were meant to be entrepreneurs develop and how they can maintain and grow those qualities. Entrepreneurial attitudes might start in childhood, with striving to be different while other kids strive to fit in. You can’t find your passion; you have to discover it. And it develops over time.

Being an entrepreneur means creating value in the marketplace, but individuals become entrepreneurs for reasons of their own interest. Dan Sullivan and Jeffrey Madoff discuss common traits and motivations among entrepreneurs and how understanding self-interest makes you a better salesperson. When it comes down to it, most people bet on the system, not on themselves. But you’re going to be a better negotiator if you understand what the other person wants.

What’s bigger and better in the new virtual world? The global lockdown has seen people changing what they do. What was once considered normal is no longer an option. But in the midst of this change and disruption, some entrepreneurs have discovered that what they do actually works better in the new way than it did in the old way, thanks to new advantages. In the very first episode of our new series, Dan Sullivan and Jeff Madoff explain how some aspects of their businesses actually improved after switching to operating virtually. Instead of waiting to get back to normal, top entrepreneurs have learned that it’s much smarter to create something new.