While customers and clients don’t need to know what goes on behind the scenes of an organization, they will know if there’s a lack of consistency between a company’s “front stage” and “backstage.” Dan Sullivan and Jeffrey Madoff delve into the reasons why there can’t be a gap between how a business operates internally and how it operates externally, and how an entrepreneur can foster a high level of dedication from their clients and team members through their behavior. In This Episode: A sign of a company’s consistency is how long team members stay. If you’re being yourself in the way you grow your business, it suggests your front stage and backstage are consistent with each other. Your Unique Ability is something you cannot not do. Strategic Coach team members are expected to increasingly only do what they love doing. A backstage isn’t just an event; it’s the day-to-day behaviors in a business. Consistency in behavior from a company doesn’t mean that everybody working there is the same. You shouldn’t treat your best client any differently than you treat your newest employee. There are entrepreneurs who are very famous but who have no growth potential. You can be fantastically bright, talented, and successful in one area of activity, and a complete idiot when you’re delving into another area. If you have consistency between your front stage and your backstage, you don’t have to worry about people seeing your backstage. A personal brand is your reputation. Resources:Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage Unique Ability® Personality: The Lloyd Price Musical Dan Sullivan and Strategic Coach® Jeffrey Madoff’s production company is Madoff Productions Creative Careers by Jeffrey Madoff