The pressures and unpredictability of live theater come to life in this episode. Jeffrey and Dan delve into the tightrope walk of mounting a Broadway-bound production, from last-minute illnesses to navigating reviews. In theater, as in any business, life throws curveballs, so learn how to be ready to take action when the spotlight’s on you. In This Episode: Jeffrey and Dan discuss the play Personality. Dan notes that it’s unusual in that it’s thoughtful and transformational, which audiences aren’t used to.The hosts share the influence of reviews on the success of a play, and how critics often follow the narrative created by a prominent publication.Marketers like to emphasize tricks like QR codes, but actual patrons are indifferent to them or even annoyed by them.Live theater is a “tightrope,” which makes it exciting but also full of random risks, like lead actors losing their voices to high levels of pollen.Dan and Jeffrey discuss the value of improvisation and relating to “tonight’s audience,” citing Tony Bennett and even General Rommel as examples.Dan shares his experience of using a brain-reprogramming program and trying to eliminate medication in order to get better sleep.Dan: “As you get closer to success, you’re also vividly more aware of what failure looks like.” Resources:Personality: The Lloyd Price MusicalMore about Jeffrey Madoff Dan Sullivan and Strategic Coach®