Jeffrey Madoff and Dan Sullivan provide a captivating behind-the-scenes look into the world of theater production, as Jeffrey’s play Personality: The Lloyd Price Musical enters previews at Chicago’s Studebaker Theater. From the initial table read to the tension-filled tech rehearsals, the duo offer insights into the intricate and collaborative creative process leading up to a pre-Broadway premiere. In This Episode:Jeffrey and Dan discuss the premier of Personality: The Lloyd Price Musical, which opens in Chicago this week.Jeffrey talks about the rehearsal process and how the creative team approached the play, creatively and technically.Dan and Jeffrey examine the differences between theater in the past and today. Dan points out that theater in the past required a lot of creativity and skill, while today’s theater is more technologically advanced.The Tony Award-winning set designer for Personality used LED screens to show a range of different settings, yet manages to keep the experience from feeling like watching a movie.Professional actors must quickly adapt to changes in their roles, whether it be music, lighting, or dance changes.The person in charge of the wigs is given as a perfect example of someone who’ll never be replaced by technology.The success of the play depends on how well it’s received by audiences over its 12-week run.Dan: “A lot of clichés shatter when they encounter reality.” Resources: Personality, The Lloyd Price Musical — running June 2 through September 3 at Chicago’s Studebaker Theater in the Fine Arts Building, 410 S Michigan Avenue, Chicago, IL