Jeffrey Madoff and Dan Sullivan share how they’ve turned ideas into tangible success. Discover how your greatest asset might not be a product or service, but the intellectual property you haven’t realized that you own. Explore how your innovative solutions can be transformed into valuable patents, creating a future of unlimited potential. Dan and Jeffrey redefine the way you look at pricing, and show you that it’s all about making a genuine connection and understanding your customers’ unique aspirations. In This Episode: 1. Context and connection: Both Jeffrey and Dan emphasize the importance of context when communicating with potential partners or clients. Just as Jeffrey navigates potential candidates, Dan encourages entrepreneurs to focus on understanding the person they’re communicating with and their future goals. 2. Value of intellectual property: They further delve into how intellectual property has become a crucial asset, more valuable now than ever before. Dan also mentions his initiative called “The IP Value Builder Series,” which provides participants with information on transforming solutions into patents, creating an asset that could yield high returns. 3. Importance of pricing: Jeffrey and Dan close on the importance of pricing, emphasizing how it’s not just about market value, but about personal perception of value and how the product or service fits into the buyers’ lives. Resources:•         Learn more about Jeffrey Madoff •         Learn more about Dan Sullivan and Strategic Coach•         For more about buying and selling, see Dan’s book Always Be The Buyer