Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula® and how it captures every performer’s experience in starting a podcast and growing it. In This Episode: First-time performers tend to focus on their fears, but the audience never even notices. It’s hard to sound natural and have fun when you’re too focused on yourself.Wrap your message in a narrative or story for better engagement.The best entrepreneurial companies effectively combine Simplifier and Multiplier teamwork.  The 4 C’s Formula involves:First, commitment to a new effort.Then, courage to follow through despite the fear.Gradually, you develop new capabilities as you learn and grow from the experience.Eventually, you feel confidence in those capabilities.“The difference between courage and confidence is that confidence feels good.” —DanEarly in his radio career, Gord said a four-letter word live on air, and it changed everything.Dan believes consistency of delivery and of message are two things that hold your audience.You’re not competing with other similar podcasts; you’re competing with all the other things your audience could be doing with that time.“Hang out with people who love the thing that you’re doing.” —Dan“If you want one guarantee that your event’s going to be enjoyable for all the guests, the first thing you have to do is guarantee that the host has a good time.” —Dan, learned from Emily PostBe proud of the first podcast you made because you did it solely on commitment and courage, without yet having the capability and confidence.Resources:The 4 C’s Formula by Dan SullivanSimplifier-Multiplier Collaboration by Dan SullivanThe Strategic Podcast NetworkLearn more about author Emily Post