Podcast Payoffs
with Dan Sullivan and Gord Vickman
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Rewind: That Fruit Is Poison
Posted May 25, 2022
Let’s revisit one of our most popular episodes to explain why plenty of shows have good content but fail to gain traction and intrigue. The reason is that content isn’t enough—you need to wrap it in a great story so it really sinks in. Dan Sullivan and Gord Vickman discuss why the best shows include the best stories.