Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to them over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them, it’s about you.In This Episode:Why podcasts exploded in popularity.Why creating a podcast is no longer just fringe marketing.The importance of building relationships with listeners.A marriage analogy for building a show from a seed.The importance of understanding the listener’s needs.A timely transition from broadcast to podcast.The D.O.S. Conversation “A deceptively simple method for immediately making a powerful connection with any client or prospect, which allows you to create unique value in their life.”