After 19 years as a competitive figure skater, Krista Clive-Smith suffered a career-ending injury. But this didn’t stop her career success. Krista’s had an innate passion for entrepreneurship since childhood, and her entrepreneur motivation has always been, “If there’s something I can see where there’s a gap, it’s my job to build it.” In this episode, Krista shares how she’s created a model for people to become their own personal brands in the most effective way for their business success and business growth.Here’s some of what you’ll learn in this episode:The difference between being what you do and finding value in who you are.How Krista became the roles she couldn’t find.How to build equity in your personal brand and what to do with it.Why Krista releases her attachment to things.Show Notes:Every decision you make about what business you want to be in has a lifestyle implication.Every lifestyle decision you make has a business implication.A person’s ideal customer is a former version of themselves.Most entrepreneurs have experienced crucial jumps where they turned something bad into something positive through internal capability.Entrepreneurs strongly identify with their roles as business owners.Your personal brand doesn’t need to be public facing.Some people purely use their personal brand for influence within the company.Entrepreneurs who build a business the wrong way are creating their own prison.A highly developed skill of pattern recognition helps to chart a path.Resources:CliftonStrengths®The 4 C’s Formula by Dan Sullivan