Entrepreneurs always want to be moving forward. But sometimes it’s like their feet are stuck to the ground because something is holding them back. In this episode, business coaches Dan Sullivan and Shannon Waller explain how you can always use friction, the very thing that seems to hold you back, to achieve the next step of your business growth. Here’s some of what you’ll learn in this episode:Several types of friction commonly encountered by entrepreneurs.The Four Freedoms that all entrepreneurs are striving for.The difference between obstacles and friction.Why you need other people in order to deal with friction.How control issues can get in an entrepreneur’s way.The real role of an entrepreneur at their company. Show Notes: All entrepreneurs have an overriding purpose. Having friction that you can’t solve is very frustrating. Obstacles don’t have the emotional hit that friction does. You can define friction as anything that stops or slows down progress. The reason entrepreneurs do anything is for freedom. Friction is not something you can work around. When you’re experiencing friction, you don’t have full use of your capabilities. Anytime you venture into new territory, there’s immediately friction. To transform friction, you have to identify it, then face it squarely. Transforming friction is energizing for entrepreneurs. Greater freedom only comes if you have teamwork. Most entrepreneurs have to start as lone individuals. Other people pausing and being indecisive causes friction for entrepreneurs. It’s the job of the entrepreneur to give a vision to their company, but it’s the job of their skilled people to actually turn the vision into reality. Entrepreneurs create value by transforming friction for other people. Boredom means that you’re not looking at the next big friction that you have to transform. At the heart of boredom is the terror of taking the next big step. Resources: Your Life As A Strategy Circle by Dan Sullivan Article: “The 4 Freedoms That Motivate Successful Entrepreneurs” Unique Ability® Who Not How by Dan Sullivan with Dr. Benjamin Hardy Shannon Waller’s Team Success Podcast