Entrepreneurs often need to be creative to have a profitable business. What do you do when you aren’t a creative person? In this episode, business coaches Dan Sullivan and Shannon Waller talk about the “why” and “how” of imitating other people in order to achieve business success.Here’s some of what you’ll learn in this episode:Why we imitate other people’s performance.The reason Dan never attends workshops by other coaches.How real creativity involves grafting.How uses of technology can be a step back instead of a step forward.Show Notes:There are two timeless ways of learning and improving yourself: imitating other people’s performance, and repetition.Humans are the only species that can use their brains to access the uniqueness of other people’s brains.We all imitate other people, whether we like to admit it or not.If you’re creative, and you come across someone who’s more creative, you imitate, but at a certain point, you make it your own.What an imitating person does, and for how long they do it, tells you whether they’re just an imitator or whether they’re creative.If you appreciate someone else’s skills, you can translate them into your own world.Creative people can be polarizing.You create a new capability using vision and obstacles.The combination of two people’s uniqueness creates something brand new.People who imitate but aren’t creative are stealing.In a world of AI imitation, creative people are going to get wildly more creative to differentiate themselves from robots.Resources:Unique Ability®Your Life As A Strategy Circle by Dan Sullivan