Every so often, there are major world events that affect things economically and can lead to people feeling a lot of uncertainty. In this episode, business coaches Dan Sullivan and Shannon Waller talk about the best business strategy an entrepreneur can take to make sure their business not only survives, but thrives while other people are feeling uncertain about the future.Here’s some of what you’ll learn in this episode:How Strategic Coach® acquired a whole new capability during COVID lockdowns.The advice Dan gave clients after 9/11.What a lot of people’s futures depend on.The single question that will renew clients’ sense of their future.Things clients can work on while cash flow is an issue.Why it’s really easy to compete during an economic downturns.Why Dan predicts scary times for most of the world over the coming decades.Show Notes:Big companies and corporations make all their gains and market share during bad times. Economic downturns are always going to happen, so it makes sense to develop a skill around them. Instead of worrying about yourself, you have to give other people a chance to be clear about their future. As the leader of the company, your number one daily job during uncertain times is to keep everybody’s confidence high. Everybody is coming from different worlds when they come into work. You should come out of a period of uncertainty with the same team you went into it with in terms of numbers and in terms of the power of your team. When uncertainty happens, most people lose their ability to take action. You haven’t solved a problem until you can laugh about it. Your job during uncertain times is to go out and create new futures for all of your clients and prospects. A client’s money is frozen when their brain is frozen. Resistance and uncertainty are normal for entrepreneurs. If you allow external forces to control your future, you’re not being an entrepreneur.Resources:The Positive Focus® toolScary Times Success Manual by Dan SullivanThe Dan Sullivan Question by Dan SullivanPeter Zeihan’s YouTube channel